10 Tips For Local SEO
Local SEO is a fundamental marketing tool used to increase exposure within the local area of which the business is located.
These ten simple tips will help increase your knowledge about local SEO and help you to raise both your website’s visibility and your google my business profile within your geographical area.
1. Create a Google My Business Profile
As a local business owner, you want to make sure the services you provide are found online when a consumer does a local search in the area.
Google My Business is a free tool that allows you to showcase your services, add photos and videos, and other relevant information such as opening hours.
Make sure you fill out as much information as possible on your Google My Business profile. Also, research your competitors to see what categories they are using. You can do this via a free plugin on the Chrome website browser called GMB spy.
2. Bing Places For Business
Like Google My Business, Bing Places For Business, is a free tool to help local customers find you.
Many online marketers will set up Google My Business and completely forget about Bing Places For Business. However, Bing is actually the default search engine on millions of windows devices so by neglecting a Bing Places profile you could find yourself missing out on a number of potential leads.
To save time, you can actually import business data straight from Google My Business to Bing Places making it a simple process. Please see this article here for help if you would like to try this.
3. Google Search Console Tools
Google Search Console Tools help you to see if the hard work you have been doing on your local SEO is paying off.
You can measure your website’s performance and traffic, see any issues effecting your rankings, see what keywords are driving traffic to your website, and where your keywords rank on Google.
You can submit your site map to Google. This tells them which pages you think are essential on your website and you would like to appear in the search results.
4. Bing Webmaster Tool
Bing Webmaster Tool is often overlooked by webmasters, but it is one of the most valuable free SEO tools around.
This tool allows you to see how your customers are finding your business. You can view the keyword impressions and clicks users use to find your website.
You can also use the site scan tool, which will scan your website for common technical SEO issues that you can use to make adjustments to your site which have the potential to improve your performance on the Bing ranking.
5. Local Citations
Local citations can help your business increase visibility online. They help to tell google where you are located.
Local citations are of excellent use because they can easily supply google with context about your business and improve your credibility within local searches.
Some fantastic tools to use are Bright Local, Semrush, and White Spark. These tools can help you find local citations which you can submit your business details to and then track all of your current listings.
Online reviews for your business are crucial to your local SEO strategy. They can help drive customers to you and boost your local search presence. You should always respond to your reviews, even the negative ones.
Getting Google My Business reviews first should be the priority over other review websites for local businesses. This is because Google maps will be the first thing to appear on Google search results when doing a local search on Google.
Once you have enough reviews on Google, you should start to build up your reviews on other websites such as Facebook, Yelp and Trustpilot. This will help show your customers you are trustworthy over your competitors.
7. Mobile Responsive Website
You can check your website’s mobile friendliness with Google’s mobile-friendly test. Nearly 60% of all online searches are now carried out on mobile.
The best way to increase your site’s visibility is to ensure all your pages perform well across all devices.
8. Schema Markup
Implementing schema markup on your websites in a competitive local market can help give you an edge over your competition.
Schema can tell search engines important information; such as your business name, addresses and locations.
You can also add schema on pages that list FAQ’s. This can help you to get a rich snippet for the search results.
9. Optimise Your Site For Speed
The faster your website loads, the lower the bounce rate, as fewer people will leave your website out of impatience.
Google wants your websites to be fast. In the Google Search Console, it has a section called “core web vitals” this can tell you how your website is performing.
You can use free tools such as Pingdom, Google Pagespeed insights and GT metrics to check the speed of your website.
10. Local Keyword Research
Google Keyword Planner is a brilliant free tool for researching keywords. This tool can be used to easily look at keywords with both the lowest competition and the highest search volume.
You can search for words or phrases related to your products or services. You might even find keywords you did not think of before.
Another reason Google’s Keyword Planner is a fantastic tool for local keyword research is because it allows users to target specific areas, including regions, cities or countries.
If you would like more information or are interested in any of the tools mentioned in this article we would be happy to help just visit our website to get in touch Focus Web Studio