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David Robertson Mitchell is a sports and personal brand consultant, and owner of dna-rB Ltd. He founded the company in 2011 after a long career in corporate marketing with companies such as Dell, Compaq, Intel & Xerox.

He recognised that high-profile individuals need the same sort of brand advice as businesses, especially as social media has become more important. He took the principles and disciplines of corporate branding and applied them to individuals. This quickly led to clients in the motorsport industry and from 2014 to 2022 David was the external brand consultant to the Mercedes-AMG PETRONAS F1 team, working on all aspects of the team and driver brands. Other Clients have included INEOS, the Brabham brand and small start-up businesses.

Through dna-rB Ltd, David offers the following services:

  • Defining core brand positioning, branding and strategy for Sport Teams, Sports People, and businesses of all shapes and sizes
  • Helping CEOs develop a CEO brand that brings the best of both them and their company brand to their interactions with audiences
  • Reputation management, both precautionary and reactive for when things start to go wrong


David Mitchell

Mobile:07768 724047




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