Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for over 30 years including working for ITV, BBC & Comic Relief.
Some of the programmes she’s produced include multiple regional award-winning current affairs series West Eye View, political show The West This Week, antiques and collectibles shows The Bargain Hunters and Beat The Dealer. On the national stage, she’s worked on The One Show and Flog It! She’s also been a guest producer for ITV Wales and she won the award for the Best Regional Television Feature in the British Asian Media Awards 2013.
After setting up her media consultancy in 2009, she’s offered media advice to many companies both large and small including Wiltshire Fire & Rescue Service, Kream London, Sinclair Pharma, Galderma, Haines Watts Swindon, Creative Nature and many more. She’s worked with four Dragons’ Den funded entrepreneurs and one winner of The Apprentice.
She was also part of the team who helped raise the profile of the biggest cooperatively owned solar park in Europe – Westmill Solar Cooperative, Oxfordshire. As a result £6 million in community shares was raised in six weeks – the target was £4 million.
Today as her business is growing she works with associate journalists and media professionals offering a range of different ways to tell stories and share news, which can be tailored to budget and need. All of her associates act under her guidance and direction.
Her approach to PR is to act as a journalist using strategy behind story-telling – with contacts and skills to gain credible and valuable editorial, advertorial or paid-for advertising for a business or individual on and offline.
Services she can offer include:
Training – inhouse or general workshops on PR, writing for publication, social media and video disciplines.
Ad hoc PR services – writing, checking and distributing news stories to a range of publications, on and offline for a single story identified by a business, charity, organisation or individual.
Retained PR services – ongoing, planned media support, both on and offline over the long term involving photography when required to raise the profile and keep it raised.
Social media services – providing organic growth through regular, consistent posting, content and engagement across several platforms. This includes blogging.
Video services – full filming production with editing in a documentary style for sharing on or offline, for presentations, events, exhibitions and can involve full tweeting from the event. Broadcast quality in real time or high end amateur suitable for YouTube channels.
In 2021 Fiona launched her podcast – PR Not BS with Fiona Scott – which shares stories with business owners of all types about how they use PR in their business and also with journalists and influencers around the PR highs and lows they have to deal with. She also has a personal YouTube channel with her husband Steve called Beyond That Blue Door which shares their adventures in their caravan, Steve’s love of gadgets and Fiona’s love of books and places. Also in 2021, Fiona was named the UK’s Top PR Adviser of the Year by SME organization Enterprise Nation.
Outside the work environment, Fiona is married to Steve and they have four children, three girls and a boy, ages ranging from 28 to 14. She’s a huge fan of reading and of the cinema, a film addict. She has a passion for antiques and collectibles and is an avid bargain hunter especially for things which are quirky or interesting. She loves local history and has researched her own family history back to the 1100s. She has a number of celebrities she’s worked with who are now friends.