Member of – Corsham
Chris is a spatial data specialist and the Founder of Innovation Mapping.
Innovation Mapping is a geospatial consultancy based near Bath, helping organisations unlock the power of location data. With expertise in GIS, hotspot mapping, and web applications, the company tackles challenges across sectors including infrastructure, policing, and utilities, translating complex spatial data into clear, actionable insight.
At the heart of Innovation Mapping’s offering is Geoptimise, a purpose built tool designed specifically for SMEs targeting business to consumer growth. Geoptimise profiles your top spending customers, identifying factors like household type, age demographics, and disposable income, and reveals where similar prospective customers are spatially clustered. It also flags areas with low value customers, enabling you to cut wasteful targeting with Google / Instagram / Facebook and invest smarter, faster.
For small and medium enterprises seeking efficient growth, Geoptimise is a game changer. By combining firm data with open source demographic and lifestyle datasets, it lets you refine your marketing footprint geographically, zeroing in on neighbourhoods rich with high value prospects while avoiding costly scattergun campaigns. In short, it helps SMEs find more of their best customers, and fewer of the rest, so you can scale marketing efforts with precision, not guesswork.
Outside of work, Chris is a proud dad of 2 and enjoys sport and walking his energetic collie-cross ‘Sylvie’.
